IIS Search Engine Optimization Toolkit
Unnecessary Redirects - Advice?
Last post Aug 09, 2009 03:00 AM by CarlosAg
Aug 08, 2009 09:03 AM|brokensaber|LINK
Hi, I am using this tool on a shopping cart application and so far it is working great. However I am in need of advice. I have over 1000 unnecessary redirect and the following is an example. Most are simular
The link to "http://localhost:49552/blueRaw/Checkout.aspx" has resulted in HTTP redirection to "http://localhost:49552/blueRaw/UserLogin.aspx?ReturnUrl=%2fblueRaw%2fCheckout.aspx".
Search engines can only pass page rankings and other relevant data through a single redirection hop. Using unnecessary redirects can have a negative impact on page ranking.
Would the iis 7 Url Rewrite module help with this situation?
Aug 09, 2009 03:00 AM|CarlosAg|LINK
For this particular URL I would consider adding a "nofollow" to the link, the reason is that you probably will not get any "benefits" from a Search Engine finding and indexing whatever results from clicking a "Checkout" link (probably a logon page), but
instead you are "paying" the price of the robot spending unnecesary time and resources of your server. So by adding a:
<a href="checkout.aspx" rel="nofollow">Checkout</a>