OK, here's my new finding...
I copied the full directory, which sits above the root of the site, inside of the root and named it differently.
Now, look at: http://www.pas.org/shop2/ in IE! All images show up.
I am not savvy at all as far as IIS goes, but could this be a virtual directory situation? Where do I go to check it? /shop resides outside the document root, but it is virtually inside.
I think we are getting closer to the solution. I'm just needing the IIS experts advice and instructions.
Thanks!