FYI: Found the answer on SQL forums - This works...:
select remotehostname, datetime,
replace(
replace(
replace(
replace(
replace(
replace(
replace(
replace(request,'GET /portal/site/marketintel/menuitem.6dc3d475ebbc54fca120231020248a0c/ HTTP/1.1','Home')
, 'GET /portal/site/marketintel/menuitem.45dc4e7d2e1e54fca120231020248a0c/ HTTP/1.1','News')
, 'GET /portal/site/marketintel/menuitem.d6831dc3617f54fca120231020248a0c/ HTTP/1.1','Research')
, 'GET /portal/site/marketintel/menuitem.13d8b98ff8e164fca120231020248a0c/ HTTP/1.1','Case Studies')
, 'GET /portal/site/marketintel/template.PAGE/menuitem.45dc4e7d2e1e54fca120231020248a0c/?addCatFilter=','News -Filter:')
, 'GET /portal/site/marketintel/template.PAGE/menuitem.13d8b98ff8e164fca120231020248a0c/?addCatFilter=','Case Studies-Filter:')
, 'GET /portal/site/marketintel/template.PAGE/menuitem.d6831dc3617f54fca120231020248a0c/?addCatFilter=','Research-Filter:')
, '&removeCatFilter=&moreCatList=&removeSearchText=&pastDays=10000&goingBack=10000&sources=0&industries=0 HTTP/1.1','')
, statuscode, bytessent
from.....